Monday, April 9, 2012

THE PITCH

From last night's post-MAD MEN sneak preview: Two ad agencies (each filled with dull people who would probably describe themselves as "creatives") vie for a Subway breakfast campaign targeting the 18-24 demographic. Lots of blah-blah, people talking about how fear is a great motivator for them, quiet (nearly subliminal) music, advertising is a very competitive field, people talking about how they're in it to win it, someone uses the word "concept" as a verb, and I turn it off about 20 minutes in.

Your proprietor's interest in reality television has thus been exhausted for the year.

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